Personal statement for college addimissions Essay

Personal statement for college addimissions - Essay Example aking decisions on such important issues as course selection and efficient use of time has been done with assistance from college advisers, at a distance from cues and support systems from my family. While being at Temple University has developed in me a greater sense of my abilities and myself socially and academically, I feel that a change is needed to bring me closer to home. I believe that this distance from home may have contributed to failing my classes at Temple University, despite having good high school grades with a GPA of 3.6 and a SAT score of 1930. My first semester was not satisfactory and, during spring break, I took time to re-evaluate what went wrong during the semester. Family and peers play a critical role in the learning and development of the individual. The friends I grew up with in high school were creative, bright, and competitive, which made for interesting and spontaneous opinions and discussions on almost every topic. At Temple University, the seminar formats and small class size have presented me with a wonderful setting in which to learn. The professors, who are highly motivated, have encouraged participation, and this has been one of my highlights at the university. However, I have found the student interaction level to be unsatisfactory, especially with regard to limited classroom topics, which has left me feeling insufficiently challenged by my peers. Indeed, at this moment, I feel that I chose to enter Temple University for the wrong reason because I followed my best friend who also joined the university. H owever, after he left to move back home after only one month, I felt that I had made a mistake in enrolling at Temple University. In my first semester at the university, I have come to the realization that family and community play a pivotal role in growth, learning, and development. It is for this reason that I would like to move to a university that is closer to home and my family. Based on the conversations that I have had

Analyzing Popular Culture Essay Example | Topics and Well Written Essays - 1000 words

Analyzing Popular Culture - Essay Example Although this trend was not suitable for occasions in the past, it has been taken up by stylish people and stars all over the world and has become trendy and â€Å"chic† in the year 2014 ("Farewell to Faux Fashion." 23). Unlike the thoughts of many, the thesis of this paper is that ripped jeans can look good in many different forms and different styles of dressing. The ripped jeans can be dressed up or down, in different styles as either short or long, or even oversize or skinny, but still maintain its goodness in the different styles. A great challenge comes in trying to maintain the comfort while at the same time aiming at portraying an effortlessly pulled together distressed jeans ("Fashion Trends; Ripped Jeans." n.d.). Ripped jeans are a style of denim jeans that features tears and ripped parts which may include the knees, thigh, elbow and many others. Some think of ripped jeans as a sign of overuse. Back in the 1970s and 1980s, glam metal artists and rock and roll punk artists had begun to appear on stage wearing ripped jeans, in an attempt to create a casual punk statement. A good example is the American Poison band for glam metal music back in the 1980s were known for their ripped jeans fashion. After that, the popularity of the ripped jeans began to increase until it attracted designers and teenage fans. In the past couple of years, we began to find ripped jeans in almost all the designer brands and stores. Those who wear ripped jeans were no longer considered shabby. They are instead considered chic and stylish. Even celebrities such as, Kim Kardashian, Rihanna, and Kendall Jenner who are popular musicians seem to love them, and wear them on a regular basis especially during stage performance s. Various controversies have existed about this kind of fashion. Some people have usually had a thought that ripped jeans has no place in the fashion. The

Project on McDonald’s Corporation Essay Example for Free

Project on McDonald’s Corporation Essay Introduction and Background In 1940 two brothers Dick and Mack Macdonald opened their own restaurant. Eight years ago the first concepts and rules of fast food production and sales were formulated by them. Initially the business was created in a such way that everything should be very fast and effective. Brothers spent much time elaborating the layout of the kitchen in their first restaurant, so  they achieved the goal. Inspire of the fact that later they sold their business and their family no longer the owners of it, nowadays mcdonalds have the same efficient system of production and sales that it is able to introduce and maintain all over the world using different strategies and methods. External Environment External environment is a bunch of various outward forces that may have a great impact on the company’s performance. The external environment of every company comprises of three levels: the general, industry and competitor environments. The integration of information received from these environments helps to identify and shape the company’s strategies. Thereby, in order to understand what hindrances company faces or may encounter in the future, it is essential to analyze all the levels of its external environment. It was mentioned earlier that the headquarters of McDonald’s locates in the U.S. so we will analyze general and industry environments in this region. General Environment The general environment is usually examined by the analysis of 7 segments: demographic, economic, political/legal, sociocultural, technological, global and physical environment segments. First of all, the demographic segment is concerned with the population structure and Ã' omposition. The USA’s population is estimated at 313 286 000 people in 2012. By analyzing population composition, it can be said that there is very high level of immigration. Moreover, it can be said that the birth rate is sufficient: 13.68 births/1,000 population in 2012, according to CIA World Factbook. Thereby, these statistics help to understand that the region is quite profitable and comfortable to operate in due to the large population size and excessive number of potential employees. Last but no least, according to U.S. Census Bureau, the median household income during period of 2006 to 2010 is $51914 which is quite high. Secondly, the political/legal segment is quite important for the analysis because the industry is highly contingent on the different kind of taxes imposed by the governments. McDonald’s  Corporation is obliges to pay business taxes, payroll taxes, Food Product Association taxes (19% of the total profit and 19% in the price of each product) and health and social insurance for the employees. The changes in government’s tax policy may utterly affect the company’s revenue. As regards the economic segment, one of the major challenge for fast food industry is that to keep the price is low for the customer. However, it is quite hard because nowadays the USA is still suffering from the financial crisis which can be a possible reason to decrease in outside food consumption in a whole. The dimension influencing the fast food industry the most is the sociocultural. The reason is that the industry is dependent on people’s preferences and opinions that’s why even tiny changes are crucial. From 2000 to 2002 McDonald’s profits dropped from $1.977 million to $893 million. It was caused by the increase of customer’s health-consciousness and fears of obesity, as a consequence, some customers prefer more healthier options which offer a greater variety of food for health conscious customers. Furthermore, it is quite important to devote attention to technological segment because the technologies always mean faster operation and cost minimization. McDonald’s uses different modern appliances to prepare its food without many dangers and in a quick way. Moreover, the majority of McDonald’s restaurants provides free Wi-Fi. In addition, McDonald’s improved the technology of its supply chain management. Regarding the global segment, it should be highlighted that most U.S. companies are focused globally which means that they operate in many different countries. McDonald’s is not an exception. It is located in 119 countries and is known as one of the most spread fast food restaurants’ chain. Last but not least, nowadays more and more companies are concerned with social responsibility and environmentally friendly policies. Industry Environment The industry environment is usually analyzed by Porter’s five forces model. Firstly, it is the Threat of New Entrants. The threat of new entrants in the fast food industry is high because there are no legal barriers which would keep them from entering the industry. The major barriers in which a firm faces in the industry are the economies of scale and the access of the distribution. In order for a firm to enjoy success in the industry, they must spend a large amount of capital on advertising and marketing. The industry is very competitive because firms are always attempting to steal customers from each other. Access for distribution is crucial in the restaurant industry because if the customer can’t see you or access you easily it’s possible that they won’t go out of there way to eat there. Franchise options also make is easier to enter the market, for example Subway has built their strategic plan around franchise options. Therefore, initially the only cost to enter the market is the starting capital required to open a restaurant. However, it can cost upwards of millions of dollars for all the equipment, licensing, and the property. This costly barrier is the most probable reason that people do not enter this business. The food-service industry doesn’t have any exit barriers, which allow firms to easily leave the industry if they’re not successful, at virtually only the cost incurred. The second force is Bargaining Power of Buyers. McDonald’s, and the industry, has attempted to gain market capitalization, by keeping the customer satisfied, due to the fact there are relatively no switching costs. For this reason, they have adopted the slogan, â€Å"the customer is always right.† The industry must try to maintain a hold on the market by conforming to a changing society as well as maintaining high quality. One of the industry’s most recent concerns is that of creating a healthier society and prevention of obesity. McDonald’s corporation has faced previous law suits on being held accountable for obesity, similarly following the litigation process of cigarettes and tobacco companies. The courts ruled against this issue in McDonald’s favor, making this a remote future risk factor. McDonald’s has had to paid legal fees in order to defend itself in this type of litigation;  however, even with this incremental cost they are still achieving a significant rate of earnings growth. In addition, McDonald’s, in it’s effort to be a more socially responsible corporate citizen by supporting a healthier society, has developed â€Å"light† and healthy menu items in order to give customers additional eating options and in doing so, broadening the array of its customer base while offering it’s existing customer base with healthier menu options. Thirdly, it is Bargaining Power of Suppliers. It can be said that McDonald’s has a large bargaining power because of the fact that they spend 4.852 billion dollars in food and paper in 2004. This can be argued that the companies that McDonald’s buys from could be largely dependent on McDonald’s business. Although in recent years the industry has had a small problem with beef, because of the outbreak of the mad cow disease. This problem raised the cost of beef in Europe tremendously but the cost actually went up around the world because of the beef shortage in Europe. In this case it can be argued that the suppliers of beef have a strong voice as well. The suppliers that sell to McDonald’s have a strong voice also because of the fact that the switching cost for McDonald’s as a whole would be so tremendous that they would not want to make that change, so any problems or disputes would be worked out with there suppliers. Also, with the competition and the number of buyers in the market place, losing a large company like McDonald’s could destroy any supplier but there are other prospects out there to buy that product like Wendy’s, Jack in the Box, Burger King and a few others that they may be able to salvage there losses. As for the paper goods that McDonald’s buy from the manufacturers, if McDonald’s were to change manufacturers the supplier could easily change there manufacturing to note book paper by just readjusting the machines but it would come at a great cost. The fourth force is Threat of Substitute Products. McDonald’s is known for their famous French Fries, Big Macs, and Happy Meals. Competitors of the industry also try to compete with similar products; therefore, leading to price wars. McDonald’s created a Dollar Value Menu, in response to competitors such as Wendy’s 99 cent menu. Overall, the industry has tried various product differentiations in order to accumulate greater market share, but most consumers are drawn to the classics for which the establishment is known for. However, growing concern  to achieve a healthier society has led McDonald’s, as well as other competitors, to make extensive menu changes, in order to conform to a more concerned society. McDonald’s is doing more and more to compete with health focused restaurants like Subway. Nutritionist and other leading experts have been hired to join the McDonald’s team in order to ensure that the correct items are added to the menu, while still keeping and improving the classics that they are famous for. For example, the chicken nuggets that we all grew up on are now 100% white meat. McDonald’s is flexible in their menu to conform to the changing tastes of society, but they always serve with a smile! The fifth and final force is Competitive Rivalry within an Industry. Currently in the fast food industry, there is intense competition for growth in the market. The market growth is rising because of the convenience factor and busy consumers not having enough time to cook a meal. The restaurant industry is also growing rapidly due to opportunities in other global markets. In McDonald’s case, they actually have a competitive advantage because they have already entered many different countries and are succeeding in these countries. Each firm within the food-service industry is susceptible to losing customers because there are relatively no switching costs for consumers, therefore the industry has to rely heavily on their brand image and quality of products. McDonald’s has a number of competitors; however they are currently the leader of the industry in market capitalization with a cap of $39.31 billion. Competitor Analysis It is almost vital to know the competitors in your industry in order to be able to overtake and surpass them. The top competitors of McDonald’s are Burger King, Wendy’s, KFC and Subway. Burger King Burger King is the second largest hamburger fast-food chain in the world and is the number one competitor for McDonald’s. Burger King has 11,400 locations in 58 countries and derives 55 percent of its revenue from the drive-through window. Burger King reported 1.72 billion in 2002 in revenue which is a 17 percent increase compared to a 4 percent increase reported by  McDonald’s over the same period. Burger King’s distinct assets include the unique Whopper with its one of kind charbroiled taste and the company policy of preparing the hamburger any way that the customer wants it. Burger King has distinguished itself over the years in many ways including being the first in the fast-food industry to enclose its patio seating in 1957 thereby offering customer indoor dining experience. Burger King also differentiated itself when it installed the drive-through window in its restaurants in 1975. In addition to the Whopper Burger King also offers a few set items on its breakfast menu that differs it from it competitors including the Croissan’wiches and french toast sticks. The rest of the menu also offered the unique veggie burger and chicken Caesar salad. Wendy’s Wendy’s is the third largest fast-food chain with 9,000 stores in 33 countries world wide. In 2002 they reported 2.73 billion in revenue which is up 14.2 percent from the previous year. Wendy’s offers several unique items including the Frostys and Spicy Chicken Sandwiches as well as healthier items such as salads, baked potatoes and chili. Wendy’s has also distinguished itself through the creation of the special value menu with all items on it under a one dollar. Wendy’s also owns several small companies including Tim Horton’s and Baja Fresh Mexican Grill. It plans on increasingly using acquisitions of smaller brands to further growth. In next decade Wendy’s plans to add between 2 and 4 thousand new stores worldwide. One important weakness of Wendy’s is the lack of easily recognizable product compared to McDonald’s Big Mac of the Burger King Whopper. KFC Strategic Objectives: KFC has the strategic objectives of expansion along with profits and sales growth. KFC has also been applying its strategies at improving services and making them more and more customer friendly. It has not only been customizing its menu according to the countries that it has been operating in, it has also been trying to cater to different ethnic groups like African Americans and Hispanics. Such types of strategies are focused on increasing the customer base by better customization of products. Other than the  traditional eat-in restaurants, KFC has also been expanding into non-traditional facilities like shopping malls, hospitals, universities, stadiums; office buildings etc and a number of strategies have been formulated to aid this kind of expansion. Competitive Advantage: A very strong financial background is one of KFC’s competitive advantages. KFC has been functioning as a multinational corporation for several decades. As a result, the company is familiar with the logistical and quality problems which accompany operating an international food operation, and has demonstrated that it can work with host countries and businesses within the host country to develop a strategy which works in the most cost effective way. With the passage of time, KFC has developed another very important competitive advantage for itself — Environmental Friendliness. In March 2009, the first eco-friendly green KFC was opened in Northampton USA. The restaurant is designed according to environmental goals that include cutting energy and water consumption by 30 percent and reducing CO2 emissions. Operations at the new site are also expected to reduce waste and the amount of rubbish sent to landfills; the restaurant composts and recycles other waste, grease and used cooking oil. Other than this, in an effort to reduce its packaging by 1,400 tons, KFC is now switching from cardboard to recyclable and biodegradable paper wrapping for some of its products. Subway Strategic Objectives: The strategic objectives of Subway focus on creating a global strategic plan to enable Subway restaurants to succeed internationally. Other than this subway is intent upon introducing the concept of ‘healthy fast food’. Sandwiches of Subway have been included in diet plans by experts. Subway’s stand regarding obesity in children is not new to its customers. Strategies at Subway are not only about a really ambitious increase in franchises all over the world but they are also about making the food more and more appealing to the health conscious customers because health conscious attitudes, according to the experts, are here to stay now. Competitive Advantage: One of the greatest competitive advantages that Subway was born with is its healthy menu. The salads and sandwiches appeal much more to the people as compared to fried chicken, burgers, fries and pizzas. With its advertising and promotion, Subway has long been highlighting its healthy food in advertising and promotions and with the passage of time, it has established itself as a healthy brand. Another competitive advantage that subway enjoys is the fact that along with traditional locations, Subway restaurants can be found in more than 4,000 non traditional locations such as food courts, health clubs, hospitals, universities, amusement parks or just about anywhere. In fact, Subway restaurants can even be found in automobile showrooms and Laundromats! This global presence is indeed a sustainable advantage for Subway and needs to be managed properly. Subway’s fresh food is also a competitive advantage because unlike its competitors like McDonald’s it allows its franchisees to choose their own food suppliers, to ensure they can access the freshest ingredients. Resources, Capabilities and Core Competences Resources †¢ Human resources McDonald’s is does its best to reward outstanding employees for exception work. It is also putting more emphasis on its hospitality training to ensure a friendlier and customer focused support staff. †¢ Brand loyalty The long queues to McDonald’s in food courts is the best illustration of high level of brand loyalty, that company continues to develop. In advertising campaigns McDonald’s uses the slogan â€Å"I’m lovin’ it† which it there attempt to make McDonald’s an easy choice for families. They have also started using popular music to appeal to youth population. †¢ Real estate It may be surprising, but real estate ownership is one of the significant Mcdonalds resources. It is estimated that McDonald’s generates more money from its rent than from its franchise fees. One of the ways in which  McDonald’s receives funds from its franchises is in rent money. McDonald’s owns all property in which a McDonald’s outlet was built regardless if the location is a franchise or company owned. Capabilities McDonalds used to have several capabilities, among them hiring process and employees training and product innovation.  Ã¢â‚¬ ¢ Hiring process  It is complicated and systematic. It comprises of 3 main stages. 1. Initial interview and psychometric evaluation. On this step the candidates undergoing simple interview and tests evaluating their verbal and critical reasoning 2. Job evaluation. On this step candidates have 2 days practice in a restaurant that allows them to look at McDonalds as a future employees and HR team to assess candidates performance 3. Final interview. The last stage of hiring process includes overall interview and decision about the candidates is made. Taking into consideration staff training, McDonalds has many training programs on every level of restaurant. Training forums are made for basic workers and they start from the very beginning of working in the restaurant. They are designed to help employees with their communicational skills and encourage growth in the company. Other programs are created for managers of the restaurants, such as Basic Shift Management, Advanced Shift Management, and Systems Management Course . Their main objectives are: providing information about internal standards and procedures, teaching data analyses and strategies of identifying and solving different problems. For higher levels employees McDonalds has internship programs for students and recent graduates. Programs let them practice in different spheres of companies performance such as Information technologies, Marketing, Finance and others. Other McDonald’s project Leadership Development program is based career planning, Individual Development plans, career maps, succession planning, learning activities and others. †¢ Product innovation The main resource developing product innovation strategy are full-time chief working in studios in Munich, Hong-Kong and Chicago. Moreover, localization of products also plays important role in development of innovative products. For example, in India Beef and pork products are not offered due to Indian religious beliefs. What is more, meat and vegetarian meals are prepared in separate areas of the restaurant again as a result of religious laws about preparation of food for vegetarians and meat-eaters. There is an Indian version of the Big Mac in India is called the Maharaja Mac and made with two grilled chicken slices, onions, tomatoes, cheese and a spicy mayonnaise. In Taiwan company introduced kao fan (literally baked rice), that resembles a burger with rice patties in place of buns. Finally, in Philippines McDonalds serves even spaghetti with in sweet tomato sauce, topped with cheese. Core Competences †¢ Produce quick cheap food to large number of customers With this concept, they are able to expand into many countries be the largest fast-food chain in the world. The process of production is the company core competence. Initially it was designed in such way as to be fast and very effective. There is precise guidance of how to do every activity. Mcdonalds pioneered in the systematization of its processes. Efficiency of operations and synchronization is the basis for success of the company. Also, it may be said, that burgers and fries are themselves McDonalds core competences. McDonald’s classic burgers has always taste the same in any outlet in the world. This consistent quality assures customer’s trust and loyalty to the product. It also provides an assuring brand experience. †¢ Structure Some specialists consider the unique organizational structure of McDonalds as its core competence. McDonalds never used rigid hierarchical organizational structure, that company managed to sustain over the years. It uses â€Å"freedom with framework† mantra, keeping structure decentralized. It allows local managers to make decisions by themselves. It also plays significant role in localization of menu due to local needs. Business-Level Strategy The business level strategy McDonalds uses integrated cost leadership and differentiation. It means the products of mcdonalds is the cheapest on the market and more over McDonalds does its best to make them absolutely different from what others produce, using localization and launching new products almost every year. So the target of its strategy is to meet the needs of buyers whose preferences are distinctively different from others. So MD deals with the costumers who want very fast service with good quality. And it is different from the visitors of not fast food restaurants. The product line is customized to meet their needs. The marketing emphasis is put on communication and market analysis again to satisfy their needs. Finally the way to sustain strategy is remaining dedicated to serving one niche and be better than competitors in everything and do not dilute the brand image entering other niches. Corporate-Level Strategy Corporate-level strategy is a strategy which is aimed at the long term position of a business. A corporation or business can use plenty of methods to develop a corporate level strategy, however, basically, there are four main strategies that almost all businesses use which are: †¢ Concentrate on a single business, other words, business stays on the same industry on purpose to create a strong competitive position within the industry. †¢ Diversification; which is to move to a new business to provide a new good or service. There are two kinds of diversification, related diversification which is to compete in similar area/industry of activities to build a  synergy and unrelated diversification which is to enter a new industry to compete and build a portfolio strategy. †¢ International Expansion. This means some competition in more than one market to serve the needs of the other markets/countries.  Ã¢â‚¬ ¢ Vertical Integration. This is a way to cut costs by providing your own ways of inputs, backward vertical integration and your own channels of distribution and selling outputs by forward integration. Therefore, now let’s move directly to McDonald’s corporate-level strategy. Nevertheless, before we start to consider all the main points of this particular type of strategy, some overview details will be given. Mc Donald’s is a fast food restaurant operating on a global basis. It is operating on 119countries world wide. Mc Donald’s was opened for the first time in Cyprus in June 1997 and by now there are 16 Mc Donald’s restaurants in Cyprus. So, Mc Donald’s uses corporate level strategies like all other global basis corporations in order to reach corporate goals to be cost effective. MC Donald’s is a business which only concentrates on a single task which is the fast food business industry as stated by Dr. Weber, (2000). This special issue someday will help a lot the business to concentrate directly on one single task and get not only more power and market share, but consumer loyalty also in result. This happens because of the fact that they will run many strategies to find the best solutions of the consumer needs and preferences. However this can be very risky if the business fails to meet the right needs of consumers and therefore will not be profitable and as a result will close down due to the possible bankruptcy. Firstly, as it was stated in Washington post (2005) MC Donald’s diversifies its operations in many ways. Thus, the company uses related diversification in order to produce the same products which are burgers and salads basically, but they provide just an enormous number of choices, such as: Big Mac or Mac chicken, different kinds of salads. Moreover, McDonald’s operates in more than one geographical area but still performing the same task. Also it has opened MC cafes all around the world. McDonald’s gets many advantages by doing related diversification, firstly, if there are two Mc Donald’s restaurants in a city, then the two firms can build a synergy by co-operating with the right to use some special facilities such as the advertisements, suppliers and sometimes events, for instance, charity events. Secondly, as stated by Ricky, W (2003), the firm depends less on a single product, so it’s less vulnerable to competitive or economic threats. Other words, Mc Donald’s having variety of products like burgers, salads, ice creams and drinks is not being threaten of competition because this particular company has diversity in its products, for instance, Mc Donald’s Greek Mac makes it more stable and steady than such rivals as Burger King because the rivals do not have such product. Thirdly, it allows the firm to use technology or expertise developed in one market, for example, fast food to enter a second market more cheaply and easily e.g. MC Cafà ©. However, the only disadvantage that Mc Donald’s faces, is the cost of coordinating the operations of the related divisions. In 2001, McDonalds launched a new venture by opening two hotels in Switzerland (Zurich and Lully) under the name â€Å"Golden Arch Hotel† Stefan, M (2005). This is a good example of an unrelated diversification because of the fact that Mc Donald’s is taking risks of its business from a single activity to many others like taking part in the Hotel industry. Unrelated diversification provides a portfolio for Mc Donald’s because it is operating on two absolutely different industries and the risk is reduced because if one of the two markets that the business has activity in fails to grow successfully, then the growth of the other market will cover the costs of it. Secondly, such strategy is less vulnerable to competitive threats because any given threat from a competitor is likely to affect only a portion of its total operations. However, unrelated diversification is very difficult to manage since the company has to deal with two markets and their strategies, plans and organization and coordination of each specific market which it is  dealing with. McDonald’s has introduced the American concept of fast food to many foreign Markets as stated by, Francine L, (2005). Moreover, the firm has by now, expanded throughout most of the world by operating on 119 countries. †¢ Thus, Mc Donald’s is known globally today because it is expanded internationally. †¢ Mc Donald’s is using multi-domestic strategy to serve each nations needs. It is customizing the fast food menus for each specific country/nation to suit the people’s wants. For instance there is Greek Mac in Cyprus and Greece. †¢ The advantage of this strategy is that the company is targeting a nation very effectively and gains market share by attracting the customers whereas, the cost of production will increase in order to add a new feature to the firm and the prices will rise to cover the costs. As stated in â€Å"Getting the Facts Straight† leaflet of Mc Donald’s, the firm is working with top suppliers and independent experts on health and safety. The Cyprus Mc Donald’s restaurants’ inputs such as meat, is ordered regularly from Italy with the highest quality and when they enter the island,  it is supplied to all the franchise branches on the island by Mc Donald’s vans and trucks. This shows that Mc Donald’s owns its inputs and has its farms to breed cattle and grow vegetable and potatoes. Therefore, this allows the company to diminish costs by doing vertical backward integration. Moreover, it maintains a guaranteed time, quality and amount of supply to the restaurants when required. The drawback of vertical integration is that, at the beginning of the integration huge amounts of capital should be invested in to the backward integration. Mc Donald’s business has been working since 1956 till now successfully and still operates under these corporate level strategies. Cooperative Strategy A cooperative strategy means interaction between two or group of companies which work together to achieve a shared objective. By measures which are  included in cooperation, companies can create value for the customer at a lower cost or with more benefits than it is able to do by itself. The primary type of cooperative strategy used is strategic alliances. Such kind of cooperations means that companies partly share their resources and capabilities between each others to produce new resources and capabilities, e.g. gain shared objectives. Such corporations as McDonalds, Coca-Cola and Disney are the biggest multinational corporation with outstanding profits.But how can they enlarge their profits with the same amount of resources? The answer to this question is cooperation. Lets look through some strategic alliances formed by McDonalds. Alliance with Coca-Cola McDonald’s alliance with Coca-Cola has  «no piece of paper to fall back on—just  «a common vision and a lot of trust », according to Mr Ivester (Coke’s chairman) ». On setting up in the burger business in the 1950s, one of Ray Kroc’s first successes was persuading a Coke executive Waddy Pratt to provide him with their drink. Cokes relationship with McDonald’s goes far beyond than just a supplier It has helped McDonalds to go to the new markets all over the world, because Coke is sold in almost twice as many countries as McDonald’s. Michael Quinlan, McDonald’s chairman,  «runs off a long list of areas of cooperation, from banking relationships to equipment design ». There is also very close relations between the members of this alliance at board level. When Coke’s chairman Robert Goizueta died, flags flew at half-mast at McDonald’s around the world. Alliance with Disney The alliance between McDonalds and Disney has moved way beyond doing only movie promotions with Happy Meal toys. Nowadays this alliance has made enormous amounts of progress, for example McDonalds being a sponsor of Dinoland, one of Disney’s attraction in Animal Kingdom, has built its restaurant outside this attractions park. This new smart McDonald’s is decorated in DisneyWorld style. The staff wear uniforms which is approved by  Disney, which demonstrates McDonald’s characters. Alliance with Master Card and Visa McDonalds has announced an alliance with MasterCard and another alliance with Visa USA to bring cashless payment options to McDonalds restaurants in the US. By this cooperation with MC and Visa, a company has provided more comfortable system of payment in McDonalds which attracts customers. Alliance with Malls and Gas Stations McDonalds latest expansion targets call for approximately 3,000 new restaurants world-wide both 2008 and 2009. Two-thirds of new restaurants will be built outside the USA. On the other hand, in the US approximately 600 new restaurants will be so-called satellite units mini-McDonalds found in malls and especially in nationwide retailer. McDonalds has formed alliances with Amoco Oil Co. and Chevron Corp. in the US to built restaurants in tandem with gas stations to cover more and more destinations all over the country. Global Strategy McDonalds has initially expanded to international markets in the conditions of strong regulations and overcrowded market in the USA. In the very beginning they offered a standardized products and attracted new clients with clean environment policy and brand equity. Recently the company adapt to new conditions by providing new product line and redesigning retail space in order to meet local needs and tastes. This strategy has allowed McDonalds to adapt quickly to new countries, but at the same time it created a long-term threat of diluting the brand and loosing its association with American culture. For instance, in Europe McDonalds becomes going beyond fast-food conception. In order to compete with coffee shops, McDonalds started offering more comfortable conditions, such as WI-FI and iPods for rent. Moreover, they created new healthier and locally adopted foods. Some specialists suggest, that if the company continue to expand with this strategy, it will be quite difficult to remain recognizable and meaningful brand.  Now it is time to consider McDonalds global strategy in more detail, taking China, South Africa, Brazil and Saudi Arabia as examples of strategy realization. But firstly, it is worth mentioning a few background facts. There is an incredible opportunity to expand in the world. McDonalds annual growth rate is about 1000-1500 restaurants and by 5-10 countries. According to the statistics, the company employed about 2 million people worldwide in 2000. The company adapts easily to new customers preferences by incorporating in the menu pommefrite sauce in Belgium and Holland and special mayonnaise based sauce in Iceland. China The McDonalds strategy in China is vary specific and it is aimed for adaptation to local culture. In comparison with the US, it was important for Chinese clients to focus not only on the food, but also on the restaurants’ atmosphere. That is why in China McDonalds restaurants are very similar to the American coffee houses with comfortable conditions for conversation and meetings. An other part of McDonalds strategy is introducing national tastes in its menu, such as the teriyaki burger. South Africa In South Africa McDonalds decided to focus on high populated cites. The point is to serve people where they eat, shop or play. The companies survey figured out that drive thru facilities are much effective then restaurants themselves, that is why there was made a decision on improving retail spaces. Moreover, McDonalds marketing strategy was concentrated on potential customers with different income level. In South Africa McDonalds has 90 branches spanning all nine provinces. It has 3 000 staff in just 39 restaurants, most working for franchisees. Each new restaurant opening creates as many as 80 new jobs, which is really important in current conditions. Brazil The eighth largest McDonalds market is concentrated in Brazil. Management team here is mostly focused on quality improvement and customer satisfaction and it was awarded for these efforts with Franchising Hallmark of Quality. Furthermore, McDonalds Brazil is one of the best employers and fifth among most admired companies in the country. Saudi Arabia and India The most characteristic feature of McDonalds in Saudi Arabia is that it closes five times a day for muslim prayers. McDonalds India offers aloo tikki and paneer. And it doesnt serve beef or pork at all. The Big Mac becomes Maharaja Mac in India. The company created special conditions for vegetarians with separate kitchen, cook and utensils. Moreover, in Ahmedabad the company decided to open an all-vegetarian outlet. Holding in respect Muslim tenets of belief, the company does not serve pork in all Islamic countries. There are two absolutely unique restaurants in the Holy City of Makkah, where Moslem customers are exclusively served by the staff, fully consists of Moslem employees, from the Service Crew to the Restaurant Manager level . And finally, McDonalds efforts have improved the local industries and national economy due to the fact that more than 50% of the products used are manufactured locally and in the gulf regions. Recommendations For Business-Level Strategy The main recommendation in terms of business-level strategy is to remain in the same niche. McDonald’s pioneered the whole concept of the fast food restaurant, that is why it should go to some other businesses, such as higher-level restaurant, because it can dilute their image of best fast food restaurant. For Corporate-Level Strategy Due to the fact that not every family has a direct access to McDonald’s cafes or just their place is too far from the restaurants, the idea to provide fast food to supermarkets. The products will be sold in the special vacuum package, so that it would have their original taste. This way the restaurant will loose nothing because there are only advantages which consist of making extra profit and gaining customer loyalty through spreading their production into the farplaced (far located) regions. For Cooperative Strategy As we have seen in the examples of McDonalds alliances – cooperation is very efficient way of development. In my opinion, McDonalds can cooperate with greater amount of companies. However, it should be very selective in choosing partner not to dilute its image. For example McDonalds can cooperate with Apple: McDs can provide free rechargers to Apple gadgets in its restaurants, while apple spread some apps by the AppStore. I think that McDonalds also should create alliance with some attraction park companies, as theyve made with Disney. Of course it would be more profitable for McDonalds because of the amount of clients concentrated in one place. On the other hand, ones park logo and symbolic in MacDonalds is worth it. For Global Strategy In spite of the fact, that McDonalds has great expansion opportunities, it is essential for the company to remember about its strength and to prevent brand dilution by means of concentrating on traditional American fast-food menu and including no more then 30% of specific dishes. Talking about the company’s pros, it is essential to continue developing and improving marketing campaign towards children and adults in foreign countries. In addition, such fresh ideas as creating vegetarian restaurants should be adopted in more countries in order to give customers alternative choice. Moreover. It would be a great idea to install Internet access terminals in each restaurants in order to reduce the amount of lag time between a customer’s orders and pick up of the order. This will show the innovative company level and improve its brand image for customers. Conclusion In the conclusion it is worth mentioning that the best prove of fantastic effectiveness of McDonalds strategy is the fact that its competitors trying to copy its standards and processes to become more competitive at the market where McDonald’s still remains the leader. View as multi-pages

Strategic Planning Model Case Study: Apple

Strategic Planning Model Case Study: Apple The computer industry is mainly taken by many companies and among these there are some of the most competitive ones, namely, Microsoft, Apple, Dell amongst others. Apple Corporation was founded in 1976 in a garage in Santa Clara, California. The two founders of Apple, namely, Steve Wozniak and Steve Jobs who were drop outs of college wanted at that time to provide computer users with something new and user-friendly to the market. The two Steves work together to produce some of the famous computers at times, namely the Apple 1, then after its launch, they came up with the Apple II, then Apple III. During their computer era, Steve Jobs and Wozniak came up with the computer called Lisa in 1983, Apple continued to its revolution in the computer world during the 1980s .In 1983, Steve Wozniak left the company and John Scully was hired by Steve Jobs as the President of the company. Apple continued to innovate and brought into the market new products, such as the Macintosh with the Graphic user interface (GUI) in 1984. In 1985, Steve Jobs left the company and John Scully was appointed as the new CEO. By the late 1980s, Apple faced big competitions from Microsoft, Which made Apples share to decrease drastically and forced John Scully out. In 1997, Gilbert Amelio was appointed as the new CEO and under his management, Apple, bought NextStep, and with its operating system, Apple made huge improvement and got back on the track. Steve Jobs was taken back in Apple in 1996, when the deal was officialised to buy NextStep Company. Jobs was reappointed as the current CEO when shareholders lost confidence in Mr Amelio. Jobs brought back many changes in Apple which has change its future in the company. Some examples are, In 2000, Apple presented the ibook, iMac and came up with the Ipod 2003 and lately, the iPhone was launched followed by the Mac book in 2009 and in 2010, the iPad was created. Apple is an American multinational corporation that designs and manufactures consumer electronics, computers software, personal computers. The companys best known hardware products include the Macintosh computers, the ipod, the iphone and the ipad. Apple software includes the Mac OSX operating system, the itunes media browser amongst others. Apple operates in around 284 retail stores and has an online store where, hardware and software products are sold. In 2010, Apple was recognised as the most technological company in the world. MISSION AND VISION STATEMENT Apple[1] Apples motto, Think Differently, is a concept that the company is doing very well by constantly innovating that continues to define the world of computer design. Other computer manufacturers have attempted for decades to replicate the icon classic appeal of Apple design, but none have succeeded in the manner of Apple. Apple mission is to produce high quality, low cost, easy to use products that incorporate high technology for the individual. We are proving that high technology does not have to be intimidating for the non computer experts METHODOLOGY The authors primary research was done by attending a series of Strategic Planning and implementation, which were given by Mr Bruno Alba, lecturer, London School of Management and Science The secondary research has been undertaken in order to gain extensive knowledge, from range of publications and news papers and by facts available on the internet. CHAPTER 1 STRATEGIC PLANNING MODEL FOR APPLE-IPAD The relative importance of a strategic plan for APPLE Corporation. The general idea of the strategic planning is based on the strategy development processes which are described below: 1. Intended Strategy Development: The intended strategy development comprises of some tool or frameworks that are being used by the managers of an organisation for the formulation of strategic analysis and evaluation and these factors are being used as well by managers for strategic planning purposes. 2. Strategic Planning Systems A strategic plan is set out to develop or coordinate the organisations strategy. According to some studies conducted by Rob Grant, the strategic planning is done in accordance to some process which is as follows: 2.1 Initial guidelines The strategic plan will depend upon some guidelines about the external environment. 2.2 Business level Planning This is where the business units or divisions draw up strategic plans to present to the corporate centre who will in turn discuss with the business managers and then decisions will be agreed at a certain point in time. 2.3 Corporate planning level The corporate plan will be the aggregation of the business plans. This coordination may be undertaken by a corporate planning department and then the corporate board will approve the corporate plan. 2.4 Financial and strategic targets These are aspects about the basis for performance monitoring of businesses key strategic priorities based on the plan. (Gerry Johnson et al.., 2009) Apple has come up with many new products during its existence and is continuing to innovate within the computer and technology industry. The ipad is the latest product that Apple has launched and it has done this to sustain growth and keep pace with the innovation world. Therefore, we can deduce, that the Ipad is part of the technology push, i.e, Apple, launching the product and partly, market pull whereby, launching a product according to market demand. The strategy for Apple was firstly, to be able to bring a new product, which was the new version of the product iphone in order to attain customers needs specifically the businessmen and journalists. However, there is an open demand, for the students and retired workers. Apples main competitor such as Amazon.com has brought into the market, the Kindle, with which now users can buy and access online books for reading instead of buying them physically. On the other hand, the strategy of Apple was to adapt the same concept of Amazon and use it in a different way to create another version which was the ibooks and which led Apple to create as well its online bookstore. THE IPAD hero_20100430[1] The iPad is regarded as a high value product that Apple is offering to their users. Apple vision was to win over the market of Smartphones users and laptops. The ipad, is a tablet computer, designed and made by Apple for internet browsing, media consumption, gaming and light content creation amongst many others. The ipad was launched in April 2010 and has the option of using the WIFI system of 3G date connection to browse the internet, load and stream media amongst many others. Apple developed the ipad with an improved functionality of the iphone. It also come with several applications such as the safari, mail, photos, video, you tube, ipods and itunes amongst many others. (http://apple-listing.com, http://enwikipedia.org/wiki/ipad) Below are some pictures of the latest IPADS: 220px-Steve_Jobs_with_the_Apple_iPad_no_logo[1] 220px-Apple_iPad_Event02[1] CHAPTER 2 CRITICAL SUCCESS FACTORS OF APPLE APPLE SUCCESSFUL FACTOR The critical success factors are those factors which determine the success or failure of a company. According to Steve Jobs the CEO of Apple Inc, the company needs nine success factors out of which six are already in place as felt by the company that is what they already mastered and the other three as what they are still working on. Mastered Factors Concept. Apples is selling billions of dollars of product and theyre extending into the digital hub. New Product Pipeline. Apple is an innovative company. They have over 2,000 employees in their engineering groups who work towards developing high quality new products such as the ipods, iphone and now the ipad. Financing. Apple has the necessary financing with over $4 billion in the bank to carry out their operations. Marketing/Brand Names. Apple spends hundred million a year on advertising and has one of the most recognizable name brands in the world. Supply Chain Management. Apple is one of the best companies in the world at supply chain management and logistics, and they know how to extend into retail. Their retail stores are viewed as extra warehouses in the current system, so there is one supply chain group for the whole company. Information Systems. Apple has already built an IS system for its stores on top of its global ISP system. (www.apple.com) Less Experience factors However, there were three success factors at which Apple had no or less previous experience: real estate, store design, and store operation. Regarding real estate, Apple knew that the old adage of location, location, location was on target and the company realized that destination locations such as Best Buy and Office Depot wont work for the 95% of non-Mac computer users. Theyve got to ambush that 95% by being where theyre already at, by locating in high-traffic gathering places, such as malls, hip streets, and the new lifestyle centres, such as coffee shops, Jobs said. Were going to put our Apple stores in top tier locations. As for Store Design, Apple wanted a concept that would fit the needs of its customers and would showcase its products, but which would also be flexible enough for change and growth. To come up with the best concept, Apple actually built a prototype in a Warehouse. The result, according to Jobs is a solutions-focused store. When it comes to Store Operations, Apple realized it had to deliver a fantastic experience, the CEO said. That meant the right stores at the right place with great merchandise, incredible employees, and operational excellence, according to Ron Johnson, Apples new senior vice president of retailing. (www.apple.com) CHAPTER 3 ANALYSIS OF THE ORGANISATION AND ITS EXTERNAL ENVIRONMENT Strategic planning is an important factor in determining success and many methods can be used, such as the SWOT analysis, the PESTEL analysis, and the STEER analysis amongst many others. Some of the external factors will be discussed this chapter, Our analysis is based on the Porters Five forces and SWOT analysis. The SWOT analysis will determine the strength, weaknesses, opportunities and threats of APPLE. Firstly, some of the strengths of Apple are: Apple is one of the oldest hardware manufacturers and this give Apple a competitive edge over its competitors. It has control over the product it is making and their quality is optimum. It has products such as the iphones, ipods, laptops, which are easy to carry. It has a loyalty brand, i.e., users are still loyal to its products. Finally, Apple has a very strong RD department, which spend time and resources in the development of new and existing products. Secondly, some of the weaknesses of Apple are: Apple market share is far behind competitor Microsoft. The products are quite expensive Apple has also complaints from customers. Therefore, causing the companys reputation and image to be spoiled. Thirdly, we can look at the different opportunities of Apple which are: Apple is looking to get into new and less expensive products lines and produce quality products. It has a flexibility to its users Apples ipods products are now being used in new designed car models , therefore increasing the demand of the ipod Finally, the online sales are increasing and Apple are targeting new segments of the market. Lastly, we can look at the different threats of Apple which are: There is the pressure from competitors and the users are going for other products from other manufacturers. Technology is changing at a rapid rate thus Apple has to create products that will keep pace with the technology growth, such as the ipads. Competitors launching products such as Microsoft with vista and windows 7,all this making Apple to bring new products to sustain growth. Porter Five Forces Analysis on Apple i-pad Bargaining power of Buyers Apple is well known as an innovative company and there is a high demand for their products. Though buyers find many substitutes in the market for Apple products, they still attract to it because of the brand name and the uniqueness of its products which makes Apple a very profitable company. However regarding i-pad the buyers are somewhat more powerful. Somehow there will be alternatives for the i-pad in near future. Because of the relatively high price of the i-pad, it is a question whether the buyers will pay a premium for the brand reputation of Apple and its technology when their needs may be equally met by cheaper alternatives. Bargaining power of Suppliers Apple is mainly concentrated on design and marketing and they outsource the manufacturing of most of their products. Therefore it can be affected by the pricing of suppliers and costs because of the availability of raw materials. And also changes in minimum wage for labours can have effects on Apple. But due to the strong demand for apple products it has more power over its suppliers. Regarding i-pad even Apple outsource the parts which use to manufacture the i-pad, the software is the unique factor that brings all those parts together. Therefore the parts themselves are not that important as they as are readily available form many sources. Therefore in that case also Apple has more power over its suppliers. Threat of New Entrants Apple had many barriers to entry in the development of the i-pad but at the same time they must worry about the potential competitors like Google and Microsoft who are conquering as well. Economies of scale- As Apple already had experience in manufacturing mass market consumer electronic devices which also share components of the i-pad; Apple is not badly affected by this barrier. Product Differentiation- As the i-pad is significantly different than its competitors; overall this characteristic has positive effects on Apple. And also Apple has a certain amount of protection through the strength of its brand identity. But this product differentiation can be imitated to a certain amount by its competitors. Capital Requirement- regarding capital requirement, Apple enjoys a slight advantage. To compete with the i-pad effectively, competitors will have to invest immensely in certain areas. Cost disadvantages- Apple is able to reduce the impact of this threat as it has a number of manufacturing resources and channels available. But the new entrants may find these barriers as they have not got these resources. And also apple has invested a lot in knowledge and experience which will take time for its competitors to reach. Government policies- Apple was granted the ownership of patent for the i-phone and i-pad, which will give them, short term monopoly rights on some of its technology. It will stop their competitors imitating the product too closely. Threat of Substitutes Apple has been granted patent to the i-pad and its technology. However it is still likely that competitors in the market will soon deliver similar products. Most of the threats are going to come from the established players in the technology industry like HP and Sony and from potential competitors like Google and Microsoft. Competitive Rivalry Apple is mainly concentrated on design and marketing and is fairly vertically integrated towards customers. They do most of their business in their retail locations and on line stores. Because of this concentration on the customers and also as it is better equipped, Apple is able to compete with horizontal players like HP or Sony who are not as vertically integrated towards the consumers. It gives Apple an opportunity to create customer focused products which many of none vertically integrated players are not so good at. (http://www.csribd.com/doc/16788046/appleporters-five-force) CHAPTER 4 STRATEGIC OBJECTIVES AND OPTIONS OF APPLE STRATEGIC OBJECTIVES: Apple has a particular status; it doesnt have a listed set of objectives. All through our research, our group acknowledges that Apple always struggle to launch a new product in the market. Based on the executive overview of Apples report 2010 we can come out with a strategic objectives for their product named I pad. -To be the king of high-tech of Wall-Street -Increase their market value (get on over Microsoft), have over  £151 billion of market value. I pad is designed as a new generation of technology which to take over e-book and personal computer. That is to dethrone Microsoft at the king of high-tech By innovating in hardware which come obviously with its software, Apple compete with Microsoft who have a urge dominance on personal computer software, the launch of the Ipad announce the decline of the lap top computer. ( www.apple.com) Strategic options For an organization to have good success there is a need of having good strategic options. Strategic options are creative action-oriented responses to the external situation that an organization faces. Strategic options take advantage of facts and actors, trends, opportunities and threat of the outside world. It helps to identify and make a preliminary screening of alternative strategic options or perspectives. Strategic options for Apple iPad is to provide their clients with thorough and reliable information that may help enhance even the knowledge and skills. By doing so customers are able to page through websites, write emails, and flick through photos or watch movie, all on a big beautifully multi-touch screen. Another strategy is to have a continuous leap in technological advancements and a new or upgraded offering on average every six months. In order to have good strategies the apple company thought of what might give a continued competitive advantage and what markets should they enter and how. Which strategic options optimally fit the needs of the target group, the institutional options and aspiration of the stake holders, what supportive interventions are required to succeed in that option and threats? Apple on its product iPad focused on customer experience, they made a product which has no need of mouse, a keyboard configuration screens, and other advanced options such as touch screen. Strategic options help to make the vision into reality. SWOT analysis helps to get a better understanding of the strategic choices that company need. Strategy is the art of determining how one will win in business and life. It helps to make the most of companys strength circumvent their weaknesses, Capitalize on your opportunities and manage their threats. CONCLUSION Though Apples strategic model cannot be said, to be distinct, they are poised on taking Amazon and Microsoft head on. Their new products for example, ipad, suggests to be a real one in all product for the consumers. Apple success factors suggest that they have the ability and capability to become the market leaders. The major success factor being innovation. Behind their ability to innovate its strong research and development department. The latest product of Apple, the Ipad, however targeted on, the retired people and journalists, has received acceptance from the youth, students and the rest of the population giving Apple, a grab of the market. REFERENCES BIBLIOGRAGHY Exploring corporate strategy, 8th edition, Gerry Johnson et al.. http://www.csribd.com/doc/16788046/appleporters-five-force http://www.samples-help-org.uk/mission-statements/apple.computer-mission-statement http://apple-listing.com http://dudye.com/sneaking-intro-ipad http://enwikipedia.org/wiki/ipad http://www.apple.com

Odysseus: Epic Hero? :: Free Essay Writer

Odysseus: Epic Hero? The question has been raised as to whether or not Odysseus, the hero of Homers The Odyssey, is an epic hero. An epic Hero portrays many classic properties, including being very strong and courageous. Odysseus is an epic hero, because he portrays many of these and other traits, such as having a goal that is foremost in his mind, and having descended into the underworld. An epic hero is almost overwhelmed with difficulty, often beyond that which a normal man could withstand. Not only is he confronted occasionally by danger or hopelessness; it is the entire premise of the poem. â€Å"Sing to me of the man, Muse, the man of twists and turns driven time and again off course, once he had plundered the hallowed heights of Troy† (Fagles 77). This it the first line of the whole poem, summing up what is going to happen as the speaker prays to the Muses, goddesses of stories. There is in fact, no other person, fictional or otherwise, in all of history, ever so besieged with difficulty, as Odysseus. Women and goddesses often tempt epic heroes, and Odysseus is tempted too. The goddess Circe is one of the many people who tempt him, â€Å"Come, sheath your sword, lets go to bed together, mount my bed and mix in the magic work of love-we’ll breed deep trust between us† (Fagles 240). Though Odysseus does bed with her, he never loses sight of hi s hope of coming home to his wife, Penelope. A female character always aids an epic hero, and Odysseus is no exception. Near the end of his travels, Athena feels sorry for him and decides to assist him and let him go home, and once he arrives, she helps him kill the suitors that plague his house. â€Å"That left the great Odysseus waiting in his hall as Athena helped him plot the slaughter of the suitors† (Fagles 390). Not only is this assistance by a woman, and a sure sign of an epic hero, but also a goddess assists him, and only those worthy enough can be helped by the Immortal. Odysseus is also aided and told how to get home by the Goddess Circe. â€Å"You must travel down to the House Of The Dead and the awesome one, Persephone, there to consult the ghost of Tiresias, seer of Thebes† (Fagles 245). This is the same person who tried to tempt him, but she realizes he wont stay and decides to help him instead.

MBA Admissions Essays - An Entrepreneurial Passion :: MBA College Admissions Essays

MBA Admissions Essays - An Entrepreneurial Passion    My love for business is not something I was born with. It took over a decade of experience and exploration to discover my passion. This discovery began ten years ago when I accepted a position at The Pitney Bowes Corporation. My job was to make unsolicited phone calls to prospective businesses in order to sell our base model postage meter. All that was required was reading a script, word for word, to potential buyers. Yet, after a week of working at Pitney Bowes, I still didn't know important details about the meter, like what it looked like, and how it actually operated. My manager acted a bit surprised when I asked to see the meter, but she agreed, and I took a walk to an adjacent building where I saw first hand what I was selling. It looked completely different from what I had expected, but by viewing and touching it first hand, my ability to convey to people what I was offering improved dramatically. Once I viewed the device, I felt more confident to adlib on the sales pitch. In a couple of weeks reading my hybrid pitch led to a higher rate of sales. People were more apt to buy from someone who sounded like a person and less like a robot. My sales steadily improved and in my third month I was the number one sales person out of over 200 employees. Management implemented some of my changes in the selling process and as a result, overall sales of the entry model postage meter increased significantly.    After my days of selling postage meters were long over, and I was in my senior year of college, I decided to start my own company. I wrote two books on college admission and college life and marketed them through the internet. After three month of diligent work, I sold over 500 books and expanded the company to five employees. Since selling only two books was proving so successful, I decided to branch out and try my hands at an affiliate driven superstore. I partnered with web sites like Amazon.com and Reel.com and became officially licensed to sell their merchandise. My time and effort resulted in many visitors to my on-line superstore, but sales were few and far between. The business needed a change of direction.

The Psychology Of Fashion Fashion Essay

Over the 2nd half of the last century, the organic structure has emerged as an object cardinal to our behaviour and to our thrust for intending. Therefore, manner, being in close contact to our organic structures, has started to have the attending of public, creative persons, and intellectuals. Psychology of manner lookIt is a common expression, that persons play the functions associated with their individualism and rank in society. One ever has the want to hold a occupation in a big company ; such companies are normally image-controlled. Companies want their employees to hold proper visual aspect to look successful. Conservative vesture is still the most recognized successful expression for an person. Not merely that, but companies want persons besides to reflect the position and professional public presentation of the company foremost by the feeling left by the manner their employers frock. Those who are non playing functions associated with their places in society appear as odd and non trusted this shows in being careful of what we do or state in their presence. Using this to a client employee interaction, the client response should so be negative, and the impact of such negative response heightens and reaches higher administrative degrees. Looking for a occupation is hard particularly if the purpose is high, the manner one manages his or her visual aspect may be an of import key in giving a good first feeling. The importance may mount to it may non count what cognition, attack or personality if one gets a incorrect first feeling. The reply to the inquiry why employers encourage the image-control plans now becomes clearly comprehensible. The usual society ‘s expression for adult females is that they appear quiet. Nevertheless, adult females began to take on stronger and more important expression likely since society approved for them to have on pants. This reworked transcript is still developing ; and adult females now are taking on non to have on make-up, titling hair, and have oning what has ever been a work forces ‘s wear characteristic such as neckties. It is true that a necktie gives reflects answerability, dependability, shrewdness, and position, therefore, a scarf may non be adequate neckwear for adult females. These organic structure fond regards are non merely a signifier of stylish vesture, but used besides to demo the singularity of an person. When a occupation demand is divergent communicating with clients as in gross revenues or public dealingss, of import qualities for choice are good wellness and good- looking, every bit good as cognition and acquaintance with the merchandise or house. However, non all directors appreciate these positions ; alternatively, they worry possibly excessively much about the manner mentalities, which can be a penchant for choice. Psychological theories related to FashionThe bases of depth psychology theory as explained by Sigmund Freud are four rules:Organization of personality.Psychosexual stages of development.Natural psychological activity.Psychoanalytical method of psychotherapeutics. Many psychologists applied Freud ‘s psychoanalytic theory to the survey of manner:Theory of switching attractive zonesManner historiographer, James Laver the art historiographer ( 1899-1975 ) theorized the attractive force or seduction rule is what governs adult females manners. For that, the chief thrust behind alterations in adult females manners was the wish to pull the opposite gender. On the other manus, what governs alterations in work forces ‘s manners is the hierarchy ( picking order or ladder ) rule significance that stylish adult male ‘s manner highlights the socioeconomic position more than anything else does. Harmonizing to Laver, female ‘s frock, attracts males by discriminatively covering and concealing certain parts of the female anatomy. Therefore, different manners are based on switching attractive zones. Manner helps to maintain involvement in the organic structure by constructing what can be called attractive capital that is covering up part s for longtime plenty to construct up a sense of delectation when seeing them once more. Sexual symbolism of vestureAlison Lurie the American novelist ( born in 1926 ) applied the psychoanalytic theory in her description of what one ‘s pocketbook communicates. Gender attractive force is non all a pocketbook communicates. Its contents represent the contents of head, or act as a portable individuality hint. At the same clip, nevertheless, the bag suggests magnet information in the eyes of the perceiver. A tightly closed, fastened, and folded bag points to a adult female who protects her privacy ( physical and emotional ) . An open-topped to a great extent loaded bag, points to an unfastened, swearing personality, which may name for attack. A pocketbook that has many compartments, points to a methodical organized head or a adult female who engages in many activities in life. A one-compartment pocketbook, on the other manus, points to the opposite particularly if disorganized and mixed up. The executive adult female who carries a pocketbook and a brief instance togethe r may hold two opposing inconsistent features. Lurie, in her book, besides discusses the imagination associated with work forces ‘s wear ( umbrellas, chapeaus, ties, and walking sticks ) . Manner is a manner of self-expression. It allows people to reassign feelings and ideas without stating a word, and if I may cite from Thomas Carlyle ( the Scottish philosopher and author 1759-1881 ) ; â€Å"Society is founded on fashion†¦ If the cut of the costume signals intellect and endowment, so the colour suggests temper and heart† .