Media Log 4 Essay Example | Topics and Well Written Essays - 250 words

Media Log 4 - Essay Example At an encounter with her therapist, she also confessed to behaving in similar manner for a very long time in her life as she has always wanted to please all people around her. Her rationale for doing this was that her own people did not understand her. Indeed, this is an exemplification of how distant modern family members are even though they may all live together in the same house. It had to take Claire going to Alex’s school to experience a similar situation where she was made to solve a mathematical problem to realise how distressing it could be for anyone to be put under pressure or put him or herself under pressure with the goal be pleasing others. From the episode, one is forced to ask if members of today’s modern family really live independent lives. This is because if Alex had learnt the act of living independently, she would not have probably worried herself about the need to put herself under pressure to please others. But then there the real issue could be t hat the family expects so much from its

Discussion Board Essay Example | Topics and Well Written Essays - 750 words - 9

Discussion Board - Essay Example This article hopes to examine the various techniques of literary and historical criticism as well as providing a solution for getting a clear presentation of the Bible. Historical criticism consists of various specialties such as tradition criticism, redaction criticism, form criticism, and source criticism. Form criticism concentrates on the numerous elements or features of the task and specifically concentrates on the oral transmission time. As its name indicates source criticism tries to recognize the applicable written sources employed by the author2. On the other hand, redaction criticism concentrate on the writers and tries to recognize the material the authors may have modified or added based on their specific theological viewpoints. Historical criticism is the employment of source, redaction, and form critique in combination to draw out the whole of the tradition. Literary criticism can be as easy as reading through the writing as one would read through a section of classical literature by determining literary background, devices, climax, etc. Nevertheless, a new kind of literary criticism claims for an engagement into the writing where a finding of significance happens in an encounter with God and thus prevents the small of historical criticism. Although the objectives of literary criticism appear authentic, it led to various excessive conditions such as deconstructionism, which suggested that meaning was not available in the writing alone. It was of the view that meaning was only available through an exchange between the writing and the reader. Deconstructionism normally led to the reader-response concept, which in its extreme has left the meaning wholly to the reader3. The dimensions of historical criticism have the potential of resulting in an atomistic display that may entirely skip the meaning of the writing by concentrating on the section thus

Octavan Construction Inc Case Study Example | Topics and Well Written Essays - 750 words

Octavan Construction Inc - Case Study Example Octavans reporting policies are pretty acceptable and would be beneficial to the company in the long term so the only suggestion to make here is that they should stick with these policies even if they are trouble some at the beginning The working capital and the debt to equity ratio has been on the decline which shows that that company is not doing so good on the assets front, the debt to equity ratio has declined and that is not a good sign because the value of the assets has been on the decline and liabilities have grown considerably which is not a good sign for any company, even creditors such as Broadmoor County Bank have started to believe that the company is in trouble and are trying to secure there loans against securities that were not deemed necessary before. Since the company has changed its depreciation method the company will now experience a total change in the depreciation expense and accumulated depreciation, which would definitely have a good effect on the assets beca use the current method which was employed by the company was depreciating the assets too quickly and was unrealistic for the company to use and hence it is a good move to change the depreciation method of the company and this will reap positive out come for the company. The second change that is being implemented by the company is that they have changed the method of long term billing from absolute method to the percentage-of-completed project which initially increases costs but in the long term would help the company build on steadily because there would be a better matching of the costs and revenues which would lead to a better financial report in the bigger picture. Ans 2. Octavans reporting policies are pretty acceptable and would be beneficial to the company in the long term so the only suggestion to make here is that they should stick with these policies even if they are trouble some at the beginning because they would definitely lead to an improvement in the company's financial books. The company shouldn't have placed as collateral its current assets because these assets are the blood line of the company and since octavan is already facing a declining working capital and a debt to equity ratio it is not advisable that this step be taken. Ans 3, The Company has changed the depreciation method due to the non effectiveness of the previous (MACRS) method due to which the company had to face considerable reporting problems but now the company has switched to a more effective and a reporting friendly method, known as the double depreciation method. For long term contracts the company will now be using the percentage-of-completed work to match the expenses and revenues in a better manner. American Physical and Social Programs For Children Inc. Ans1. The implications of such a policy are very clear, because the operations of the company are focused primarily on children activities and as the case points out that the major business period for the company was from September to June it is a good policy to have a June 30th as the end of all financial activities because by then the company would have had completed one major cycle on the business front, plus all the major expenses and liabilities have been realized by that period and the company knows what exactly is expected of it since the major part of its revenue has been earned during that period it can easily match the expenses against the revenues using the matching principle, it is also an excellent policy to do so because companies need to make their financial statement when they consider they would come out the best and given the circumstances that the company operates in it has clearly realized what the best period for preparing financial statements is. Also, using Jun e the 30th as the basis for making the financial reports gives the advantage of having a summer camp during the summer vacations, but more importantly this gives them the time to incorporate the revenues of the summer into the financial books because people have to pay in advance (march) for the summer camp and this is an added advantage of havi

Discussion Board Essay Example | Topics and Well Written Essays - 750 words - 9

Discussion Board - Essay Example This article hopes to examine the various techniques of literary and historical criticism as well as providing a solution for getting a clear presentation of the Bible. Historical criticism consists of various specialties such as tradition criticism, redaction criticism, form criticism, and source criticism. Form criticism concentrates on the numerous elements or features of the task and specifically concentrates on the oral transmission time. As its name indicates source criticism tries to recognize the applicable written sources employed by the author2. On the other hand, redaction criticism concentrate on the writers and tries to recognize the material the authors may have modified or added based on their specific theological viewpoints. Historical criticism is the employment of source, redaction, and form critique in combination to draw out the whole of the tradition. Literary criticism can be as easy as reading through the writing as one would read through a section of classical literature by determining literary background, devices, climax, etc. Nevertheless, a new kind of literary criticism claims for an engagement into the writing where a finding of significance happens in an encounter with God and thus prevents the small of historical criticism. Although the objectives of literary criticism appear authentic, it led to various excessive conditions such as deconstructionism, which suggested that meaning was not available in the writing alone. It was of the view that meaning was only available through an exchange between the writing and the reader. Deconstructionism normally led to the reader-response concept, which in its extreme has left the meaning wholly to the reader3. The dimensions of historical criticism have the potential of resulting in an atomistic display that may entirely skip the meaning of the writing by concentrating on the section thus

How has voting become less valuable as we have expanded the suffrage Essay

How has voting become less valuable as we have expanded the suffrage of our citizens - Essay Example 14th Amendment was passed in 1868 declaring all those who reside in US or being born in US as citizens of US. 15th Amendment was passed in 1870 against any kind of discrimination such as color, race or ancestral status. 17th Amendment was passed for direct elections of senators of US. 19th Amendment was passed in 1920 against discrimination on the basis of gender and 26th Amendment was passed in 1971 against discrimination on the basis of age above eighteen years. All the passed and stated amendments prove that enough suffrage has been provided to the nationals of US but with expansion of suffrage, people have shown less interest towards voting. People do not vote because they feel no change in their day-to-day lives as to whatever happens in politics. They consider their participation as invalid and valueless. People fought for their rights to vote to see some transformation in their lives that is beneficial for them. When they saw no change, their interest in voting got lessened in spite of the suffrage. Expanded suffrage has only informed people about their rights but in actuality, no practical rights were given as people are deprived of their rights due to which, they consider voting less valuable. People also try to avoid politics and remain busy in their own activities due to which, they show lacking interest towards

Learner Analysis Essay Example for Free

Learner Analysis Essay Background Summary Flight nurse’s and Flight Paramedics perform as members of an aeromedical crew on helicopters (rotor wing), and airplanes (fixed wing) aircraft, providing for in-flight management and care for all types and ages of patients. Responsibilities of this job include the planning and preparation of each flight, to include such things as; safety, evaluation of an individual patients in-flight needs and request of appropriate medications, supplies, and equipment to provide continuing care from origination to the destination facility. They act as liaisons between facilities during an interfacility transport and from scene location to trauma center during medical and trauma related emergencies. They also initiate emergency treatment in the absence of a physician during in-flight medical emergencies. Flight nurses and flight paramedics have training in mechanical ventilation, hemodynamic support, vasoactive medications, airway, and other intensive care skills. Most air medical businesses expect nurses to have at least 2 to 5 years of experience in emergency or critical care units, and the more trauma experience, the better (flightnursetraining.com). This means nurses that have a proven ability to manage multiple patients with vastly different conditions, as well as being able to make split-second decisions about patient care with maximum attention to patient care and safety. Flight paramedics are expected to have a minimum of three years current experience as a paramedic on an advanced life support team and/or critical care transport team. Both of these roles may have to tend to multiple critical cases all at once, so it is important that he or she have the skills to cope with high stress situations. Even though those hired into the role of a flight nurse and flight paramedic come into the role with a core background in critical care and expected level of baseline knowledge,  higher level of autonomous critical thinking and rapid decisio n making is a new skill encountered for many coming into this role. A well-structured training program is an integral part of laying a strong foundation to build the necessary knowledge base needed to assure both a flight nurse and flight paramedic are prepared to perform in their role as a crew chief. Approximately six years ago a well-structured crew chief training program was in place that allowed for consistent and structured learning that allowed all crew member 2 (CM2) to obtain the necessary skills and knowledge expected to hold a position of crew chief. These modules covered areas of navigation, communications, safety, aviation, critical thinking; and incorporated reading material, practical exercises, quizzes and tests which the CM2 worked through in a systematic process. At the completion of the training module; the crew member then went through a question answer board (QAB) process. In the QAB, the crew member was asked a series of questions by a board consisting of a crew chief, clinical manager, pilot, medical director and given multiple scenarios. If the QAB was completed successfully the CM2 then advanced to status of a crew chief. Current State of Problem Currently a structured training program that assures all flight nurses and flight paramedics obtain this baseline level of knowledge that is expected of those in the crew chief role does not exist. The current practice is the assumption that all CM2’s obtain the skills and knowledge necessary by reaching their seventy fifth patient transport. This training plan does not allow for the structured delivery of expected skills and knowledge nor does it allow for a baseline competency to be demonstrated before being promoted from CM2 to crew chief. The current process was put into place to meet the increased demand for staffing experience by the company during a rapid growth period where eight bases turned into sixteen in four years. This current process put into place at this time did allow for rapid streamlined training of new staff; but it failed to take into account quality over quantity. This new process has resulted in CM2’s being promoted to the level of a crew chief w ithout the necessary knowledge that is expected of this role as determined by the management. Goal State All crew members at CM2 status go through a structured crew chief training program. This training will allow for the delivery of consistent, well-structured necessary skills and knowledge. A well-structured training program will assure that all flight crew who obtain crew chief status will have obtained the same base of knowledge and will have all demonstrated the same level of desired competence. Learner Analysis Demographic Information The instructional setting is primarily on the job training; information gained through the live patient care transport environment via ground, rotor or fixed wing aircraft. Nurses and paramedics work as partners in patient transport. This team configuration can be two nurses, or one nurse and one paramedic; but at all times one team member must be a nurse. The third person at the base is the pilot in command, who does not provide any patient care but does and can assist in aviation and safety training. These teams are on shift; stationed at their assigned base for a 24 hour period of time; where training through simulations, reading, and discussions will occur during non-patient transport times. There are 16 bases in the company; located in California, Texas and Oregon. There are 8 full time medical crew assigned to each base and an additional 2-3 part time staff at each base. Age of paramedics and nurses range from 27-61. English is native language spoken by all medical crew members. Educational levels in addition to holding an accredited paramedic license or registered nurse license are ranging from associate degree to doctorate. All Registered nurses in the capacity have received specialized training in critical care, trauma and hold specialized certificates in these areas. All paramedics in this capacity have also obtained additional critical care related training and certificates. Both the nurses and the paramedics receiving the crew chief training have been employed with this company in the flight role for a minimum of 1 year and have obtained the CM2 status. The content area is focused on five areas; to include aviation, safety, communications, navigation, and critical thinking. All medical crew have obtained the basic level of training in these areas have been deemed CM2 which puts them at â€Å"novice† status which deems them competent to s afely complete patient transports. The crew chief level of training is aimed at bringing crew  members from novice to expert level. Prior Knowledge Prior knowledge of all who will receive the crew chief training are those who are at the current CM2 level. They have been working in the capacity as flight nurses or flight paramedics at this company for a minimum of 1 year and have been on at least 75 patient transports. 25% of the total crew members have prior experience working as Flight Nurses or Flight Paramedics at another company; 10% of the flight paramedics have prior flight crew experience through the military prior to coming to this company. Those crew members who achieved crew chief status per the current model will be given a baseline written assessment and go through a crew chief QAB. Those who pass these two items will remain at the status of crew chief; and those who do not pass these assessments will complete a bridge crew chief training program, focusing on those areas of the training they did not pass during their assessments. A written assessment and QAB will be repeated at the conclusion of the bridge training. All crew members surveyed have positive feedback regarding this proposed process. Entry Skills Required Entry level skills required to the crew chief training is to be a CM2 and to have successfully passed the CM2 questions answer board. Successful completion of CM2 training demonstrates successful objectives completed as stated in the CM2 training. In addition to CM2 status; all crew members must have obtained a national certification. National certifications the nurses may obtain are critical care registered nurse (CCRN), care flight critical nurse (CFRN), or certified emergency nurse (CEN). These are each a 100-150 questions tests that are scheduled to be taken at independent test centers as determined by the certifying agencies. The CM2 must also be in good standing with the company; meaning no disciplinary actions in the crew members personal file in the previous six months. Attitudes and Motivation The majority of the flight nurses and flight paramedics are very driven; intense people with a high desire to obtain the crew chief status. Primary motivation comes from the desire to obtain the title status of â€Å"crew chief† and the increased pay rate of 5% per hour. Secondary motivation is the drive that comes from internal motivation to achieve additional training to  reach expert level knowledge in this field. Current attitudes towards training are positive with an overwhelmingly stated desire to have a more structured training program; with higher standards and rigor needed to become a crew chief. Based on the annual employee survey; one of the indicators as stated by employees to improve morale is for a more structured and rigorous crew chief training program. Unique Characteristics and Learning Styles The majority (70%) of the learners described themselves as learning best through â€Å"doing.† Those who stated they learn better through hands-on and learning state reading, watching or hearing the learning material is helpful if they can then have additional hands-on training through simulations or live on-the-job situational experiences. Another 40% of learners said they were not sure how they learned best; but felt having access to the material in writing or reading to be studied was very helpful. All learners wanted tangible resources available such as protocols, standard operating procedures, drug calculators, and other tools that could be obtained through electronic means such as their phones or IPADS; to be accessed as needed during simulated training and live patient transports. According to Kolbs Adult Learning Styles; adults have four distinct ways of preferred ways for examining, analyzing and integrating new knowledge. Converging (doing and thinking), diverging (f eeling and watching), Assimilating (watching and thinking) and Accommodating (doing and feeling). In the VARK model; Neil D Fleming described the primary ways adults acquire new knowledge; the preferred learning styles. In this VARK model; 41% are kinesthetic learners, 16% visual, 25% auditory and 18% readers. Crew member feedback of preferred learning styles and research based evidence regarding preferred adult learning styles appear to correlate. This will allow support from management to build a new crew chief training program that will be based in the delivery methods that will allow consumption of material to be presented through the desired learning styles of adult learners. Unique characteristics of this group of learners is their collective attitudes and internal drive to desire a more rigorous and structured training program with an extreme minority of the crew members desiring to hold title of crew chief without demonstration of knowledge and skills required. It will be  important to build a training program that accommodates all of the stated learning styles so as to use the crew member’s desire for the training to have a product that matches in quality and desired outcome of trainees. Accommodations According to Gregg, Talbert and Lentz (1999),An appropriately selected instructional accommodations not only provides equal awareness to learning opportunities but also minimizes the learners likelihood of failure. Appropriate educational accommodations are determined by taking into account the adults unique leaning needs. All crew members have demonstrated a prerequisite knowledge required to begin this training through successful completion of the CM2 training. All learners are primary English language learners without physical disabilities; as this is a requirement to obtain the role of flight nurse or flight paramedic in this company. The accommodations that should be considered for this training program is one that utilizes all learning styles to ensure the best possible success by all those beginning the training program. Performance Context Managerial Support Learners can expect full organizational support in the training process. One of the top goals of the organization as identified in their â€Å"Strengthen from Within Plan† is to re-build and strengthen a training strategy that will allow for employees to have a structured, well planned out, standardized training program. Employees have overwhelmingly voiced concern in the area of clinical training with regards to the crew chief training in the annual employee survey and through the Best of Practice Suggestion Forum. Management has acknowledged the priority of a structured crew chief training process lost priority in recent years; stating it has been likely to the rapid growth experienced by the company in the last 5 years and with this comes a need to recruit employees bring them to novice status in order to staff new bases. This has caused an oversight in strengthening crew chief training which brings employees to that of expert level in the field. Management has also acknowledged that current process that was put into place approximately 6 years ago; which brings a CM2 to crew chief status via a CM2 completing 75 patient transports and obtaining a national  certification has fallen short of hopes and expectations for this modality of crew chief training. All management are in agreement a more structured training program is needed. All would agree that the skills learned through a structured crew chief training program bring medical flight crew members from a novice to an expert level which translates to superior patient care, superior customer service, which lead to strengthening of the company as a whole. Physical Aspects of the Site The crew chief training takes skills learned by flight crew members during their CM2 training program and adds depth, strengthens critical thinking and problem solving processes and brings a CM2 at novice level up to crew chief which is considered expert level. This training will take place while the crew member is on shift. Training will occur via reading material, videos, discussion with preceptor, clinical manager and base manager, scenarios through case studies and live demonstration during patient transport. The CM2 will be required to complete a written test and sit on a QAB at the end of the crew chief training Process. All required training materials and equipment will be available at each of the 16 bases in the company. Base managers and clinical managers will work with the preceptors to assure all materials and equipment will be kept at each base, kept current with what is being used in live environment and kept in working order. Social Aspects of the Site In the performance setting, medical crew members work in teams. The teams always consist of two nurses, or one nurse and one paramedic. The third team member is the pilot; who are not involved directly in the patient care. Medical crew member’s work in team’s independent of direct supervision of a supervisor. Supervisors such as clinical managers, base managers and a medical director are always available by phone 24 hours a day 7 days a week as needed by the medical crews. The skills obtained in the Crew Chief training will not be being utilized by the medical crews for the first time. Many of these skills learned will have already been used by the crew members in the crew chief training; as much of the training had already been presented to some degree during the CM2 training. It is possible that some patient care skills learned by CM2 and again as crew chiefs will have only  been completed on mannequins in simulations and not on live patients until that patient condition presents itself. These skills are referred to as â€Å"infrequently used skills† and are practiced routinely by all medical crew members in the company. Those receiving initial first time skills and knowledge in their role are the crew member 1 (CM1) team members who are gaining the on-the-job training needed to achieve CM2 status. In these instances; a CM1 is always assigned into a work partnership with another crew member who is at least at the CM2 status. Relevance of Skills to Workplace All skills learned in the training will relate directly to all skills utilized in the actual workplace. There are not current perceived physical, social or motivational constraints. Crew members are highly motivated to have structured crew chief training due to the relationship between skills learned and skills used in work environment. High motivation also exists due to the desired status achievement of crew chief and due to the increased monetary stipend received. References Fleming, N.D. and Mills, C. (1992), Not Another Inventory, Rather a Catalyst for Reflection, To Improve the Academy, Vol. 11, 1992., page 137. Flight Nurse Training. (n.d.). Flight Nurse Training. Retrieved May 8, 2014, from http://www.flightnursetraining.com Suggested Considerations Regarding Accommodations. (1999, January 1). Suggested Considerations Regarding Accommodations. Retrieved May 8, 2014, from http://kairos.technorhetoric.net/7.1/coverweb/grover_hendricks/accommodations.htm Wikipedia, the free encyclopedia. (n.d.). . Retrieved May 8, 2014, from http://en.wikipedia.org/wiki/Main_Page Workplace Training and Education: Adult Learning Styles. (2013, January 1). Workplace Training and Education: Adult Learning Styles. Retrieved May 8, 2014, from http://tribehr.com/blog/workplace-training-and-education-adult-learning-styles/

Culture and Expectations: Building Customers

Culture and Expectations: Building Customers Culture is one of the concept that occur from many different factors also most of authors from many different fields are examine culture and cultural factors for making analysis of human characteristics. I am going to analyse cultural factors deeply for understanding international marketing better. Also I will focus on how Cultural factors affects to marketing policies and I will try to explain each factors with some relevant examples. Cultural differences how can affect social expenditures at abroad and how can international marketers market their goods and services at abroad perfectly Culture plays a vital role in expectations building of customers and helps in determining the alleged way of customers regarding service delivery (Tansik and Chase 1988, cited by Mattila 1999, p.02) It is very hard to defined culture but simply culture shows all people of one nation or societies Identities. Everybody in those societies is give similar reactions for similar situations. Also different group of society gives different reaction for the same situation. If I want to explain culture in one sentence that culture is similarities of differentiations. People who live in America can laugh to Japanese people because of their life style or Japanese people can think the same think for Americans and may be they can say how crazy they are because of their cultures or life styles. For example American people like big, smart, fast and comfortable cars but Japanese people do not drive such noisy, fast, big and bombastic cars Culture is so important for marketers and especially for international marketers. The way for success at international marketing goes from culture. Good marketers try to understand people who live at their target market and after they introduce their goods and services with the reasonable best methods. Otherwise no body expect from Japanese marketers to sell their cars to American people with successfully. I am saying successfully because those little people did it. They are one of the best car sellers in the world with their own brand. That brand name is Toyota. Maybe 50 years ago any one from America thought to use Japanese cars or even they could not think if Japans can manufacture cars. I am going to give detailed information about Toyota and their marketing strategies at the next part of my assignment but before I want to focus on Culture and factors of cultures for understanding differentiations among the nations. I believe that work will be very useful for new international ma rketers International Marketing Marketing the goods and services to other nations named as international marketing. World is globalising and competition among the firms are growing. Most of companies which win this competition are becoming Global Firms and they are serving everywhere in the earth and those companies are marketing their goods and services like in their home country. What are the difficulties of international marketing? I will try to answer this question in this section of my assignment. According to Usiner (1996) the main difficulty of international marketing must be Cultural differences. If Usiner and other authors are right at their this view I should looked what kind of elements are shapes humans life Elements of Culture Language Religion Values and Attitudes Manners and Customs Material Elements Aesthetics Education Social Institutions Language: Language is the key element for entering the new market or selling new products in the target markets because it is very important to introduce the goods and services at in a foreign country. Language not only meaning a verbal language for an international marketer also language contains everything about those people who using it. Toyota is a Japanese brand but in the earth everybody knows Toyota is the biggest Automotive Brand and people from Africa to America trust this name. Mainly Japanese people speak Japanese but wherever if Toyota manufacture or market their products, They start to communicate with those people, We are understanding this from Toyota`s corona models history at America. Toyota corona was totally responding American society`s requirements. Religion: Religions are affects humans life styles and their culture. Religion can be used as a gun for marketers but I do not recommend it. A good marketer should respect religions if they want to be successful and also they should be careful about using harmful or racist approaches for religions and their followers at every time. When I looked at the graphics below it can be helpful to understand importance of respect religions at all time. Christianity: 2.1 billion Islam: 1.5 billion Secular/Nonreligious/Agnostic/Atheist:1.1 Million Hinduism: 900 million Chinese traditional religion: 394 million Buddhism: 376 million May be it can be hard to understand importance of marketing strategies according to member of religions but when we looked at food and beverage sector it going to be easy to realize. Moslem nations do not purchase haram (forbidden by Islam) foods and beverages, Hindu nations generally become vegetarian because of their religion. Such a important differences have have to be considered by international marketers. Also I can imagine If Toyota made any advertisements which may annoy one of the members of religion; those people would definitely protest the Toyota forever. Values and Attitudes Values are the basic notion/convictions of what is right and wrong and values are fairly stable over time. Notional disagreement is a gap between two values or among values and behaviors. Attitudes are feelings and tempers that affect behavior and may change frequently. According to definition values and attitudes are just a concept and those are about personal feelings and treatments. And generally people meet under the similar feelings and treatments. Because of this meeting Values and attitudes are very important at shaping the cultural differences among the nations. The most difficult thing in the earth might be changing ideas. No one can accept cross ideas easily. Because of this situation international marketers have to debate values and attitudes while they are marketing their products and services at abroad. According to Toyota Production System (TPS): the lean management: the key managerial values and attitudes needed to sustain continuous improvement in the long run. The core management principles are articulated around the twin pillars of Continuous Improvement and Respect for People. Manners and Customs: The biggest differentiation of manners from religions that Manners are formed by people but religions ruled by God. Manners can change by the time but both religions and manners ask people to be good. Manners are accepted by one group of people. If in that group somebody does not follow the rules of manners others can think about him or her bad thinks but nobody judge them. Customs are only treatments that become habitats with repeating actions by the time. Customs can be good customs or bad customs but manners always ask for to be good. Manners and customs are used together because these words are shapes culture of small nations and big countries Material Elements: When you analyze a countrys material culture you need to look at two things: (1) its level of technological ability and (2) its economics, or how people use their abilities and the benefits achieved. http://www.suite101.com/lesson.cfm/16618/106/5 Material elements are about if the target country is using enough technology or not. Because power of technology gives people some extra abilities and this abilities helps to change life styles. International marketers have to understand their target markets` technological superiorities because this power can affect marketing strategies. Aesthetics: Aesthetics is a combination of feeling about beauty. But beauty is not the same for everybody. Aesthetics is generalisation of beauty. For example looking, smelling, tasting, touching and feeling are sensible with sense organs. And sense organs give good or bad reactions according to feelings and aesthetics occur with those good feelings. If Group of people feel good things and give similar reaction for the same situations that affects those people`s cultures at the end. Importance of aesthetics for marketers, they have to market their goods and services to their target markets according to those nations beauty and aesthetics comprehensions Education: The aim of education should be to teach us rather how to think, than what to think-rather to improve our minds, so as to enable us to think for ourselves, than to load the memory with the thoughts of other men. Bill Beattie http://www.teachersmind.com/education.htm Education is very important for international marketer. Because advertisement and such informative works for success in the business are have to prepare according to education level of target markets. People have to understand easily what we are serving or who we are with simple words or figures. At the low educational level countries visual advertisements must prefer rather than destined advertisements Social Institutions: A complex of positions, roles, norms and values lodged in particular types of social structures and organizing relatively stable patterns of human activity with respect to fundamental problems in producing life-sustaining resources, in reproducing individuals, and in sustaining viable societal structures within a given environment. (Turner 1997: 6) Social intuitions are has some structural differences from country to country for example, education systems do not have to be the same at every country or police and military can have different roles for make lives easier. Professional International marketers can easily aware of differentiations among the nations and so they can have advantages on marketing their goods and services at abroad. Part B Introduction At the second part of this assignment I am going to analyze Cateora and Ghauri`s statement about importance of experience at marketing. Why experienced marketers can be more successful then inexperienced marketers on marketing their goods or services? Cateora and Ghauri believe that most of inexperienced marketers fall in mistakes at aspect of cultures. I have already survey elements of culture at first part of this assignment Language, Religion, Values and Attitudes, Manners and Customs, Material Elements, Aesthetics, Education and Social Institutions are all defined at Part A. These elements are the central core part of cultures and culture are shaped by those elements. Every nation has their own cultural aspects but international marketer have to look those aspects very carefully. Sometimes those cultural elements can seen similar at different nations and because of those similarities international marketers can fail at those failure. Author is describing that failure as illusion. If I give an example, language: Language is a subject with language people can communicate but it does not mean learning foreign languages for understanding people better. Communication mean is not only talking and making agreements for international marketers also a good international marketer should understand him or her target market correctly. For e xample English is a Language Americans, Australians, British and many other nations speak English and most of international agreements made in English language. But many time Americans get difficulties to understand British. Similar situations occur at some Turkish speaker countries as well. For example Turkey Turks many times have understanding difficulties to Azeri or Cyprus Turks` speaking languages in fact all Turks speak Turkish Languages. Experience is jump to business in this kind of cases and those people short the understanding problems easily because they know from their experience that when Cyprus Turk says are you complete Experienced people who know Cyprus culture understand what is the meaning of are you complete and says I am fine thank you. But inexperienced people about Cyprus culture only struggle with the meanings of the words Today Toyota is one of the biggest worldwide company and Toyota marketers are marketing their product all over the world as they learn from Edward Demings at the end of World War 2. Yes you heard the real American name in Japan. Edward Demings was one of the most important managers of Toyota. He introduce to America to Toyota cars as better cars then original American cars. He was an American and he was knowing very well what Americans like or hate. And he had checked detailed at American market for improve Toyota`s specialties. This principle of learning very well of the target markets` demand and needs always became Toyota`s business strategy and so after all this studied Toyota call this studies as kaizen or continuous development all the world accepted Toyota as a world brand. Toyota always tries to learn and improve them from production to marketing process at everywhere. Conclusion From part A I have analyze culture and elements of culture for international marketing and I saw that differences growths competitions among nations or marketers. Today our world is globalizing and cultural differences are become determinant factors at business life. Language, Religion, Values and Attitudes, Manners and Customs, Material Elements, Aesthetics, Education and Social Institutions are some of most relevant factors in the earth and those elements shapes culture. International marketers should be careful when they are preparing marketing policies for different cultures From part B I have analyze importance of experience factor at marketing. Cultural factors very important at marketing and marketers should analyze cultural differences perfectly but how much if a marketer from different culture think he or she knows everything about his or her target market, he or she can fail at very simple mistakes. But to be experienced is always gives better change to be successful at marketing. Also I have learnt in the second part about key man of Toyota who made Toyota a world brand. Every marketer should respect that man and at least have to read his business strategies if they want to gain experiences quick